# Brand MRI by Vizura Labs

> Brand MRI is a free machine readability test for B2B and technology brands, made by Vizura Studio®, an independent branding studio in Zagreb, Croatia. It scans how AI assistants and crawlers (ChatGPT, Claude, Perplexity, Gemini) read a brand across seven layers: Access, Legibility, Identity, Clarity, Evidence, Signal and Brand OS (whether AI tools can create with the brand), and returns a 0-100 Machine Readability Index with the three highest-impact fixes.

## What it is
- Tool: Brand MRI (Machine Readability Index), free, no signup, about 30 seconds per scan.
- Made by: Vizura Studio®, a one-person studio founded by Vedran Obradović in 2024. Brand strategy, identity, guidelines and Framer websites for B2B and tech companies.
- For: founders, CEOs and marketing leads of B2B and technology companies.

## Packages
- Machine-Ready ($1,950 per project, 10 working days): makes an existing brand readable and usable for AI - AI Context Bundle, custom GPT and Claude Project, 3 custom workflows, on-brand image prompt kit, website machine layer, before and after re-scan.
- Human + Machine Rebrand (from $6,950 per project, 6-8 weeks): positioning, identity, guidelines for people and machines, Brand OS portal with templates and AI kit, plus Machine-Ready.
- Brand Intelligence ($1,450 per month, minimum 3 months): monthly AI perception tracking across ChatGPT, Claude, Perplexity and Gemini, share of answer vs competitors, fix sprints, Brand OS portal maintenance.

## Links
- [Brand MRI](https://labs.vizurastudio.hr/): run a free scan
- [Brand MRI na hrvatskom](https://labs.vizurastudio.hr/hr/): besplatno skeniranje branda
- [Vizura Studio](https://www.vizurastudio.hr/): studio website and work
- [Book a call](https://cal.com/vizurastudio)
- Email: vedran@vizurastudio.hr